Crazy Rich Asians Wins Box Office For Third Straight Weekend

Posted 2018/09/03 1 0

Romantic comedy Crazy Rich Asians continued its dominance of the box office by winning its third straight weekend. The end of the summer has a tendency to be a dead zone in terms of commercial viability, but this film has proven to be the exception to the rule. After scoring the genre’s biggest opening in three years, Crazy Rich Asians held phenomenally well in its second frame by dropping only 6.4 percent.

While the enthusiastic word-of-mouth certainly deserves much of the credit here, it hasn’t hurt that Crazy Rich Asians hasn’t faced much in the way of direct competition. Several August releases have entered theaters with limited fanfare, and that was expected to be the case this weekend. Without much new opening, Crazy Rich Asians had another easy road to the top spot.

Related: Crazy Rich Asians Makes Changes to the Book’s Ending

Per Box Office Mojo, the hit rom-com earned $22.2 million in its third weekend. That’s another strong hold (only a 10.4 percent decrease from last week) and raises its domestic total to $110.9 million. Considering the production budget of only $30 million, it’s no wonder Warner Bros. has green lit a sequel. Crazy Rich Asians has turned a sizable profit for the studio already, and it should be able to pad its haul over the next couple of weeks

The week’s new arrivals failed to leave much of an impression with viewers. World War II drama Operation Finale came in fourth with only $6 million, most likely a byproduct of its lukewarm critical reception. Widely panned Kin earned $3 million and settled for a 12th place finish. Even the innovative tech thriller Searching, which was riding extremely positive buzz as it approached its nationwide expansion, fell short by coming in fifth. The John Cho vehicle earned $5.7 million over the weekend, playing in 1,207 locations. Going into Friday, some thought it had a shot to potentially challenge for second place, but obviously it didn’t draw sizable crowds. Perhaps it will have legs since it’s well-received.

Holdovers continue to be the story in the top five. Jason Statham’s The Meg grossed $10.3 million and is now up to $120.5 million in the U.S. In third place was Mission: Impossible – Fallout, which earned $7 million in its sixth weekend. The action sequel increased its domestic total to $204.3 million, becoming the third highest-grossing installment in the franchise. It should be able to top Ghost Protocol ($209.3 million) before it bows out of theaters and has an outside chance of besting Mission: Impossible II’s all-time series mark ($215.4 million). Paramount has all the incentive they need to put together a seventh mission for Tom Cruise and company.